Madison, Wisconsin

Bob & Jan Ross

Bob & Jan Ross

We’re passionate about birds and nature. That’s why we opened a Wild Birds Unlimited Nature Shop in our community.

Madison, Wisconsin

8402 Old Sauk Road
Madison, WI 53562

Phone: (608) 664-1414
Fax: (608) 664-1416
Email: Send Message

Store Hours:
Mon - Fri: 9:00 am - 7:00 pm
Sat: 9:00 am - 6:00 pm
Sun: 11:00 am - 5:00 pm

Location: We are located just West of the Beltline exit to Old Sauk Road about 1.5 blocks, just west one store after the Walgreens on your right, at the intersection of Old Sauk Road and Junction Road.

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Birdwatchers No Featherweights in Contributions to Economy

A new report released today by the U. S. Fish and Wildlife Service (USFWS) shows one of every five Americans watches birds, and in doing so, birdwatchers contributed $36 billion to the U. S. economy in 2006, the most recent year for which economic datam are available. The report -Birding in the United States: A Demographic and Economic Analysis -shows that total participation in birdwatching is strong at 48 million, and remaining at a steady 20% of the U. S. population since 1996.

Participation rates vary, but are generally greater in the northern half of the country. The five top states with the greatest birding participation rates include Montana (40%), Maine (39%), Vermont (38%), Minnesota (33%) and Iowa (33%).

The report identifies who birders are, where they live, how avid they are, and what kinds of birds they watch. In addition to demographic information, this report also provides an estimate of how much birders spend on their hobby and the economic impact of these expenditures.

The report is an addendum to the 2006 National Survey of Fishing, Hunting, and Wildlife Associated Recreation. The 2006 survey is the 11th in a series of surveys conducted about every 5 years that began in 1955. The survey, conducted by the USFWS in partnership with state wildlife agencies and national conservation organizations, has become the reference for participation and expenditure, information on fish and wildlife recreation in the U. S. The survey helps quantify how enjoyment of the outdoors and wildlife contributes to society and promotes a
healthy economy - and further strengthens the Service's commitment to conserve the nation's wildlife for the enjoyment and benefit of the American people.

A copy of the Birding in the United States: A Demographic and Economic Analysis can be downloaded here:

In conjunction with the release of the birding report, the Service also issued another similar addendum to the 2006 Survey entitled, Wildlife Watching Trends: 1991-2006 A Reference Report. This report shows similar trends in wildlife-watching, a broader category that includes large and small-mammal viewing.

An overview of the Survey, and a wealth of other information, can be found online at:


Thanks to

Noel Cutright, Ozaukee County