Madison, Wisconsin

Bob & Jan Ross

Bob & Jan Ross

We’re passionate about birds and nature. That’s why we opened a Wild Birds Unlimited Nature Shop in our community.

Madison, Wisconsin

8402 Old Sauk Road
Madison, WI 53562

Phone: (608) 664-1414
Fax: (608) 664-1416
Email: Send Message

Store Hours:
Mon - Fri: 9:00 am - 7:00 pm
Sat: 9:00 am - 6:00 pm
Sun: 11:00 am - 5:00 pm

Location: We are located just West of the Beltline exit to Old Sauk Road about 1.5 blocks, just west one store after the Walgreens on your right, at the intersection of Old Sauk Road and Junction Road.

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Ranger SRT 8x42 Binoculars

December 2012 & January 2013  

10% OFF all Rangers

Ranger 8x42* Binocular

This binocular is the "Birder's Standard" as described by WBU's Steve Sample.

New! The Ranger now comes in an ED model line as well with enhanced viewing. 


If you are an avid birder and want a durable body, extremely bright viewing system, an outstanding array of construction componets, a unit completely protected from the environment, and guaranteed for a lifetime, this is your best choice.

Steve will be conducting free seminars on "Binocular Basics" during the year with expanded classes during March, April and May to firm your skills in bird and nature watching.  For more details, click here.


* 8x42 means it brings objects 8 times closer and the 42 refers to the diameter in mm of the objective lenses.   Light gathering is a function of both magnification and the size of your objective lenses.  Glass quality and coatings are important factors in having a great view with any binocular.  Recent enhancement includes a dielectric coating on the prism surfaces.  This makes the Ranger brighter than before!